The Anatometal Merchandising Guide

Anatometal is built on a simple idea: exceptional jewelry speaks for itself. Our approach is rooted in clean design, uncompromising materials, and a commitment to craftsmanship that has shaped the industry for decades. Every element of the brand is intentional. From our modern wordmark to our neutral palette, the Anatometal aesthetic elevates the jewelry without distraction.

This guide is designed for our studio partners around the world, offering practical guidance and visual inspiration to help you showcase Anatometal with confidence and elevate the client experience. It was co-authored with Nicole Holmes from Anatometal UK, who generously shared her expertise to help studios worldwide present Anatometal at its best. 
 

Our Logo 

Our logo is a modern, bespoke lockup that reflects our luxury positioning. Use it sparingly, with clear contrast and consistent sizing for the best visual impact. Avoid overly textured backgrounds or crowded layouts. If you'd like official logo files, please reach out to us. 

Think of the logo as the first note in your display’s visual story; simple, deliberate, and communicating trust and craftsmanship before a client even touches a piece. 
 

Brand Attributes to Guide Merchandising 

As you build your displays, keep the core attributes of the Anatometal brand at the forefront: 

These attributes are the foundation of everything in this guide. They inform how you choose display surfaces, arrange pieces, and guide the client’s eye. 

Your Display As a Stage

When setting up jewelry displays, Nicole recommends thinking of the jewelry cabinet as a stage hosting a band. A crowd of lead singers all fighting for attention is avoided; instead, one or two stars, the showpieces, draw focus. 

Everything else acts as backup singers: subtle, steady, and reliable. 

Here’s a truth most studios learn too late: far more sales come from the backup pieces than the showstoppers. Showpieces make the display look beautiful; backup pieces make the business sustainable. If every piece is screaming, nothing is heard. If everything is special, nothing stands out. 

Leading the Client 

A thoughtful cabinet doesn't require you to narrate every item. The story should be visible. Clients can stand, pause, and take it in on their own terms, following color, texture, and shape as a quiet invitation. This slow, admiring moment is where desire lives. 

If the eye becomes overwhelmed, the emotional connection breaks. Grouping like items or small clusters of similar, but not identical, pieces naturally draws the eye to collections that share a mood or feeling. Too many near-identical colors placed together can feel loud, even if individually they are beautiful, especially with darker tones. Scattering is elegant; a flood is overwhelming. 

Effective arrangements often include: 

Displays should look curated, not random; deliberate, not uniform. Linear, evenly spaced arrangements can feel rigid and static. 

Movement, Mood, and Seasonality

Displays benefit from frequent updates. A fresh cabinet feels alive, and clients respond to that energy. If gaps exist, temporary fillers can maintain a sense of completeness. 

Themes can be organized by: 

Stock levels influence styling: higher quantities could be overshadowed by too much decoration. On the flip side, lower stock can benefit from more creative dressing as it draws the clients in to look closer.

Small decorative touches — such as tiny toys, dried or artificial flowers, colored moss, small pieces of chain, or subtle backdrop color panels — can unify shelves and guide the eye toward the jewelry. These elements are there to support the display rather than distract. 

By applying these merchandising principles, studios can create displays that reflect Anatometal’s standards of craftsmanship and luxury while guiding clients to connect with the jewelry. Strong merchandising combines brand integrity, visual storytelling, and client-focused presentation. By balancing showpieces with backup items, thoughtfully guiding the eye, and updating displays with mood, color, and season in mind, studio partners can create environments that highlight Anatometal’s jewelry and inspire clients, helping to drive engagement and, ultimately, sales. 

The displays featured in this article can be purchased on our site here.
Supporting displays used by Anatometal UK are from TJDC.